This questionnaire helps us understand your business, audience, and visual preferences, so we can design a logo that truly
represents your brand. Please answer the questions as accurately as possible, your clarity will lead to better design outcomes.*
* All information shared is kept confidential and used only for your project.
01 Brand Basics
The starting point
Who you are, what you call yourself, and why.
Brand name — The name as you want it to appear on the logo.
The story behind the name — A word, a meaning, a memory. Anything that explains why this name exists.
Tagline or slogan — if you have one
what does your business do? — Plain language. Imagine explaining it to a curious neighbour.
02 Audience
Audience and Position
Who you serve, and what you makes you different.
Who is your audience? — Age, profession, life situation, what they care about. Specific is better.
What makes you different from competitors?
Brands you'd happily be compared to — Optional. Helps me understand the level you aim for.
08 References
Inspiration
Logos you love and logos you do not. Three to five of each is ideal.
Logos you like | Type their names, paste up to 6 URLs, or upload images.
Logos you dislike | Type their names, paste up to 6 URLs, or upload images.